St Lukes Hosts Digital Baby Bowl
St. Luke's Hosts Digital Baby Bowl
Bethlehem, PA (1/23/2014) – St. Luke's University Health Network has selected Adams Outdoor Advertising, the area's leading marketer of out of home advertising, to launch a 2014 Baby Bowl digital out-of-home promotion for their Women's Health Prenatal and Pregnancy Care services.
Starting Monday January 27, St. Luke's will track the number of girls versus boys who are born into the pregnancy units within the health network since January 1. The results then will be displayed in aggregate on a network of Adams Outdoor digital billboards in the Lehigh Valley area. At the end of one week, on February 3, the winning gender will be publicized with a market wide digital billboard announcement.
Unique Strategy to Promote Maternity and Pediatric Services
St. Luke's decision to introduce such a unique strategy to brand their Women's Health Prenatal and Pregnancy Care services evolved from the excitement behind the 2014 Super Bowl. Ken Szydlow, Vice President of Marketing and Public Relations of St. Luke's stated, “We enjoyed working with Adams Outdoor on this advertising campaign. The Baby Bowl digital billboard is intended to be a fun, lighthearted promotional effort to call attention to our maternity and pediatric services. The billboards will be supplemented by additional social media components. We look forward to hearing feedback from current and future patients and their families.”
“Digital out-of-home creative campaigns are flexible, successfully drive results, and create an exclusive venue for advertisers to communicate their messages quickly to the masses. Adams Outdoor is excited to partner with St. Luke's on this incredibly cool concept.” said Tony Cioffi, General Manager Adams Outdoor Lehigh Valley.
About Adams Outdoor Advertising, Inc.
Adams Outdoor Advertising, Inc. provides outdoor billboard advertising services in the United States. It serves the medium-market advertisers. The company was founded in 1983 and is based in Atlanta, Georgia.
Director, Media Relations
St. Luke's University Health Network